Wait! Now we’re doing woke beer?
Robert Ritchie aka Kid Rock must feel the need for some p.r.these days as he shot up cases of Bud Light in a video as punishment toward Anheuser Busch for their partnership with a transgender influencer.
Of course social media being what it is, detractors apparently found a ten year old photo of old KR having a beer (Coors) with a drag queen. The same Coors that sponsors the Pride Parade and Pridefest in Denver.
Current days being what they are, I am certain that other celebrities who pander to the folks enmeshed in the ever expanding culture wars will jump in with their attempts at climbing on the bandwagon of trying to cancel the brewing giant.
Well good luck.
Of the top ten best selling beers in the U.S.of A. A/B owns 6 of them.
Bud Light, Budweiser, Michelob Ultra, Busch Light, Natural Light, and Busch
Add in Stella, Bud Ice and Natural Ice and now toss in the Coors/Miller brand and you are looking at 14 0f the top 20.
Heineken? Sorry. Also supporters so that makes at least 15.
Look, I get the whole cancel culture thing. It makes a personal statement, the kind that so many folks seem to have become increasingly intent on sharing with the world.
But it’s beer, for pity’s sake. Now we’re going to place beer smack dab in the middle of it all? After all, shouldn't beer be kind of a refuge from such shenanigans?
Will there be no product unturned in the quest to root out perceived wokeability?
Is chocolate next? Or maybe ice cream?
Can’t we just leave food and drink out of the argument?
Once again we recall the wise words of Walt Kelly’s Pogo.
“We have met the enemy and he is us!”
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