OOPS!

To Our Readers...

Those of you who subscribe to our weekly newsletter (free, what a deal!) may have noticed that in the third article the storyline was a bit confusing. Although the photo and the link went to the  This & That piece, the copy was from a story the previous week about the initial official ride on the New Michigan Dragon Trail.
As a way of explaining this news site faux pas, one might be helped by knowing a bit about the process for sending out the newsletter.

Our Editor, Alexis Mercer, does it.

 Yep. That’s the process as I, the publisher, now know it to be.
Our Editor has put together the weekly missive for a long time. She has accomplished this at a wide variety of locales throughout the country, under various circumstances, while simultaneously juggling any number of other commitments and accomplished it well.

But when Editor Mercer texted from the UP this past weekend stating she was ensconced in an area of little reception and passed the proverbial newsletter baton to me for this week’s edition, I  went confidently forward and…
Messed up.

Now, admittedly, I once performed this duty in the early stages of our existence, however it has been awhile and the muscle memory attached to the operational guidelines of newsletter creation has likely atrophied a bit.

Then, after painstakingly fumbling through the process (not that complicated but...), I managed to figure out how it was done and actually reach the point of scheduling a send.

One might think I cavalierly chose to not check it, but no, kind readers, I ‘proofed’ it... giving it a once over before hitting send.
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Unfortunately the once over proved to be inadequate and a twice or thrice over may have been more conducive to discovering the error. Of course given the lack of success in the initial check this view might be overly optimistic but we’re sticking to it for now.

And now that we’ve done it (albeit a bit messed up) future attempts would likely see less mistakes.
But that’s Plan B.
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Plan A?
Hopefully, Editor Mercer returning to civilization soon. 

-Ken DeLaat

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