Michigan Irish Music Festival Unveils New Look, Announces Dates for 2025

The West Michigan festival, which draws thousands of visitors annually, looks
to continue to grow its impact in the community.

MUSKEGON, Mich. - The Michigan Irish Music Festival, presented by Family
Financial Credit Union, is rolling out a new look that celebrates its role as one
of the Midwest's premier cultural celebrations. The refreshed brand comes as
the festival continues to make major economic and cultural contributions to
West Michigan.

"Our festival has been bringing a slice of Ireland to West Michigan for over 25
years, creating connections that last far beyond our annual celebration," said
Chris Zahrt, Past President and Founding Board Member of the Michigan Irish
Music Festival. "Our new brand identity reflects who we are - a welcoming
community that celebrates authentic Irish culture while remaining true to our
volunteer-driven roots."

The festival is part of Muskegon County's thriving arts and cultural sector,
which generated a $70 million economic impact in 2023, representing 18.4% of
the county's overall tourism impact. The festival has also demonstrated its
commitment to community enrichment, having donated more than $450,000
and over 20,500 pounds of food to local charities since 2008.

Morgan Witmer, Marketing Director for MIMF, explained the vision behind the
rebrand: "This refresh represents our commitment to being both authentic
and accessible. While we're proud to showcase genuine Irish culture and
heritage, we want everyone to know they're welcome here, whether they're
Irish or not. The new look captures that spirit of inclusion while honoring the
traditions that make our festival special."

Now in its 26th year, the festival serves as a gathering point for Michigan's
significant Irish-American population, which comprises approximately 11% of
the state's residents. Michigan Irish Music Festival has grown to feature six
major stages and over 30 artists, reflecting the region's growing appetite for
Irish culture and entertainment.

2025 Festival Details
● Dates: September 11-14, 2025
● Location: Heritage Landing, Muskegon, MI
Ticket Information, sponsored by Lascko Services
● St. Patrick's Day Festival Pass Flash Sale
○ Monday, March 17, 2025 (midnight to midnight)
○ Festival Pass: $50
○ 24-hour sale only
● Festival Pass includes:
○ Thursday Pub Preview Party
○ Entry to full Festival Friday, Saturday, and Sunday
○ Children 12 & under are free (ticket code required)
● Early Online Sales
○ May 1 through August 31, 2025
○ Discounted Festival Pass and Single-Day tickets
○ Prices increase on September 1, 2025

Major Sponsors include: Langlois Home Furnishings, Budweiser, G&L Chili Dogs,
and The Sand Docks. Host hotels are Delta by Marriott Muskegon Convention
Center and Shoreline Inn. Our ticket sponsor is Lascko Services.
You can find more information about the Michigan Irish Music Festival on our
website.
https://michiganirish.org

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